Own it, Crush it: LinkedIn by Becky Mollenkamp

Own it, Crush it: LinkedIn

How to Use LinkedIn for Small Business. Leverage LinkedIn to land higher-paying clients.

Overview

Are you tired of chasing after the same solopreneurs and small business owners every other creative is pursuing? You know, people with small budgets and who you sometimes worry won't pay on time or (worse) at all? That rat race is exhausting. 

Wouldn't it be liberating to land clients with bigger budgets and who are more likely to give you ongoing work for a little stability? 

LinkedIn can help. It's the world’s largest online professional network with more than 500 million members. It's where decision makers for all the large (and most of the small) companies go when they need to hire help, including contractors.

Too many entrepreneurs, especially creatives, dismiss LinkedIn as stuffy and useless to their business. But you might be surprised to learn just how many corporate clients are looking for creative help from the likes of writers, designers, illustrators, photographers, event planners, calligraphers, and more.

If you're not using LinkedIn, you're missing out. 

Stop leaving money on the table and start using LinkedIn to grow your business. This course will show you how.

In my LinkedIn For Creatives course, you’ll learn how to:

  • Set up a LinkedIn account
  • Devise a keyword strategy for your profile
  • Optimize your profile to increase your search rankings
  • Customize your settings to get found
  • Use the photos and graphics to make your profile more attractive
  • Solicit recommendations from your peers
  • Use content to stay top-of-mind with clients and prospects
  • Decide what content to create and how to share it
  • Find and make connections
  • Move those relationships offline
  • Join and participate in groups to build your network

And there’s even more. This course includes nearly 40 minutes of videos, all broken into bite-size chunks so you can complete the program in short bursts. It makes it easy to follow along and update your profile as you go. There are also a few downloadable goodies and links to some helpful resources.

What's included?

Video Icon 21 videos File Icon 1 file Text Icon 5 text files

Contents

Introduction
Welcome.mp4
2 mins
Course Workbook.pdf
224 KB
Module 0: Pre-work
Setting up a LinkedIn account
3 mins
Module 1: Getting Started
Lesson 1: Who Uses LinkedIn
2 mins
Lesson 2: Why Use LinkedIn
2 mins
Lesson 3: All About the Algorithm
3 mins
Module 2: Optimize Your Bio
Lesson 1: Settings
5 mins
Lesson 2: Photos
2 mins
DIY Headshot Tips
Lesson 3: Intro Section
3 mins
Lesson 4: Complete Your Profile
5 mins
Module 3: Content
Lesson 1: Why Content Matters
2 mins
Lesson 2: Status Updates
4 mins
Lesson 3: Original Articles
5 mins
Lesson 4: SlideShare
3 mins
More about SlideShare
Lesson 5: Content Calendar
2 mins
Module 4: Connections
Lesson 1: Connections
7 mins
Lesson 2: Search
7 mins
A Note On LinkedIn Premium
Lesson 3: Conversations.mp4
6 mins
Lesson 4: Groups.mp4
4 mins
Module 5: Final Notes
Lesson 1: Benefits of a Company Page
3 mins
Lesson 2: How to Create a Company Page
3 mins
A Note On Sponsored Content
Other Thoughts
A Note On ProFinder
Final Thoughts
3 mins

Own your authority, and Crush your goals!

Becky Mollenkamp is the creator of the Own it, Crush it movement. With nearly 15 years of experience as a business owner, she helps women navigate the mindset and tactical struggles of self-employment. Through her courses, exclusive membership community, and group program, Becky has mentored hundreds of women to own and crush their boss status.